Yeah I was just like "Does no one else see that this guys ingratiating himself here to put together a competitive brand? Because everything he does seems designed to eventually shard off his own empire once he gets his bona fides.."

Obvo this was before he decided to evolve beyond his original media push and go for the jugular, I think he decided that was a viable option once he realized he had the means to cash in on Drexel's reputation among his social circle.