Quote Originally Posted by OSA View Post
Quote Originally Posted by 4Dragons View Post


Not disregarding anything, it's just that i've lived it from every angle. I've been the Admin (Secretary) that has dealt with posting social shit, i've been the tech guy that worked in-house marketing and online sales. That dovetailed into me being a web guy for several years now and getting away from it for many of the reasons that you and Tyde have outlined in this thread. The thing that you are touching on that is half and half is the Social Media aspect of it all. It's a red herring. It's rare that you can convert a NORMAL social post into a sale just from that. Now if you want to get into Youtube-Amazon product arbitrage and FB Dark Post Re-targeting; perhaps you're just leaving out the good parts for the plebeians, I don't know? You are either being cagey or you just really only have a base level of knowledge of what you're talking about.
When you were the admin guy you have other responsibilities right? How many times did this get pushed to the back burner because of other "more important" matters? Being a tech guy is not the same as someone who has years of experience with social media. Not saying that you did this, but, I feel it's irresponsible to have clients assume that because you know how to do websites, that social media is just an extension of your skill set. Unfortunately, a lot of business owners get duped into thinking that, and then say oh it doesn't work cause my webguy tried it.

I feel that you are coming at this from the wrong angle. Facebook, just to use it as an example is not a medium that should be used to showcase inventory or get people to buy shit with every post. Majority of posts should be things that your fan base can get engaged in and provide their two cents. Kind of going into a dinner party and having one guy in the room that doesn't shut the fuck the up about how great his wife/car/job is instead of asking the other person those type of questions. That's 99.9% of FB pages I see nowadays. Look at my great dish, look at my great patio, look at my great______. Instead of spending hundreds of dollars(possibly more) a month just on FB ads to get your message out there you can craft content that can get that sort of engagement. Once you provided value over a period of time then and only then can you ask them to check something out. This is a principle executed by Gary Vaynerchuck called "Jab, Jab,Jab, Right Hook".

I have spoken with Gary on a few occasions. It really is the difference between the long game and the short. Local biz that sells windows and lawncare are looking for the short game, 50 person companies, places traded on the stock exchanges and the like are looking for the long game that you are speaking of. And yes, i've read all of Gary's books and watch his show pretty religiously.