Robert Pickering Needs to Learn Some Manners

[4Dragons]

CL is the very worst form of lead you can get. They all want something for nothing and have no respect for the skill set because 'their 12 year old nephew did their last one.. it didn't work.. but he did build one'

The sales tactic of all you need is one job has been used to death by every cold caller, but only works with high ROI biz. Doesn't work with salons, restaurants, pet shops etc.

That person looking at that roofing/landscaping company for a job wont be looking at just one company. They will be looking at a few and will not judge who they go with based on what the website says(maybe 6-7 years ago). They are going to go off the WOM of what other people have said about said company. The sites that they use to do that are Yelp, Facebook, Twitter, Google etc. If you don't believe me ask yourself this, would you pick a restaurant/salon/doctor based on what Google results showed you or what several people that live in your area said about those businesses?

No one wakes up and says I new a new roof. Let me go to bobsroofing.com lol. If you stop paying for hosting for a website all the work is gone as well as the thousands of dollars that have been spent.

Secretary? You mean Darlene who uploads photos of cats to her Facebook? You think she has time or expertise about what type of content needs to be posted on there? What about how to respond to reviews? What happens when she is busy or short staffed or sick or just doesn't feel like it? On average it takes about 50 hours a month to do all the work a company can do. Darlene going to devote that time? I know that's not the case because of the tens of thousands of "Darlene's" I have spoken to.

So let's say you hire a person in house. Most likely it will be either A) Some college intern who is in her 2nd year of a marketing major and you will either pay her zero, and get zero work/pay her at the very minimum $9 a hour which comes out to $450 a month, more than what a company would charge with less expertise and resources. B) Hire a local marketing company that will charge you 3x to have to cover their overhead.

Both cases a business owner loses in the long run.

CL leads are good if you want to practice objection handling and pitching. Those individuals need to be farmed properly and just be shown the possibility of what social media can provide their biz. Once you qualify and realize that they are spending no money on adv and marketing, no price should be given. Instead you show them what other businesses using social media have done for them. Then, you let them sit for a day or two and follow up with another piece of value. In a week you gauge their temperature. They should be really excited to get started before you even show the price because they will have realized hopefully by now, perceived value>actual price.

Also, lay off the insults. I have had tremendous amount of experience in sales, running my own business, and cold calling so I'm not some noob in this field.

Which of my Restaurant, Salon and Construction clients should I ask?

The only reason I got negative with you is because you took the 'I know stuff you don't know' route and not surprisingly are still taking that tone with this post. When you throw around shit like 'proprietary software' you come off as a giant ass to those of us on this board (at least 6) who know everything that you are talking about and you are just leaving out cannonball sized holes in your story. You come off as 'I know more than you' and you are laughably incorrect.