Cracker Barrel just went woke and dropped the cracker and the barrel from their logo. They went the way of Aunt Jemima syrup, Land O Lakes butter and Uncle Ben's rice...
Cracker Barrel just went woke and dropped the cracker and the barrel from their logo. They went the way of Aunt Jemima syrup, Land O Lakes butter and Uncle Ben's rice...
Crackas Barrel is the new red lobster, stay tuned for closures.
Freedom is never more than one generation away from extinction. We didn't pass it to our children in the bloodstream. It must be fought for, protected, and handed on for them to do the same.
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Very good point.Originally Posted by splitthis
Proof that Cracker Barrel is failing-
More woke and DEI cancelled-
Taste of Black St. Louis, a popular Black-owned festival, will not be returning this year. On Wednesday, Taste of Black St. Louis founder Aisha James said that funding was essential when it came to making the event possible. But because of widespread diversity, equity and inclusion (DEI) cutbacks in 2025, many vendors chose not to participate in this year’s festival.
This is why the woke right is every bit as idiotic as the woke left, and worse imo because the woke left is mostly kids whereas the woke right is generally much older and should be a little smarter.
You have this 50+ year old southern company who just wants to sell old fat white people comfort food lathered with gravy.
So despite society and corporate America going increasingly progressive for literally decades, they maintained their old fashioned white friendly practices. They have always got their face sued off for years. They have dished out tens of millions for being discriminatory. More millions for screwing their tipped employees and paying them below min wage. These are recent lawsuits after many decades of lawsuits and settlements.
Like while other companies went progressive a long time ago, they maintained the right’s old fashioned love of not promoting anyone who isn’t white within the corporate structure and screwing their employees. The literal cornerstone of the GOP.
After Covid like 20% of their customers never returned. I doubt it’s a grubhub favorite. It’s one of those places you go to clog your arteries and let your fat wife shop in the gift shop before you go home and fall back asleep because you just ate a bunch of biscuits and gravy. Not a place you DoorDash.
They just think, fuck this, we can’t fade tens of millions in lawsuits anymore when our business has already died off so much. The world changed. Our obese customers who didn’t die from COVID are dying off from type 2 diabetes rapidly. Paying off tens of millions every decade isn’t a luxury we can afford anymore.
They don’t change the logo to some woke shit. There aren’t rainbow flags on the building. They just simplify their logo and make small gestures to try to avoid more heat when their business is already dying. Do they get credit for hanging on longer than every other corporation?
Nope.
This is where the dumbest white people alive like desert and split get manipulated by social media into thinking this is an issue to rally around.
They literally rode out the southern GOP core values of racism, screwing workers, and embracing obesity and unhealthy southern fried garbage for longer than anyone else and when they could no longer afford it, they make small concessions only to be boycotted by the same people they catered to far longer than anyone else. Just perfect.
What a truly idiotic country we are.
yeah you're right they target mostly kids... they want to give them rainbow colored dildos instead of math, science,reading and real world skills like building stuff, they give and implant ideas in their head that they might be the opposite sex that they actually are, like tranny reading hour... ( these kids still believe in santa clause, easter bunny and etc...)This is why the woke right is every bit as idiotic as the woke left, and worse imo because the woke left is mostly kids whereas the woke right is generally much older and should be a little smarter.
i could go on and on... but you are one pathetic individual who is ashamed of being white, you should just go around in black TRANNY face... not gonna waste more time... please go away again only this time via... see below...
The Team Retard outrage for the others is somewhat understandable but this rebrand is a last gasp attempt for survival, likely to fail.
Everyone here that is outraged is old, fat, and probably riddled with gout. The last time I went to a Cracker Barrel was post-hangover breakfast on a Sunday where we ate country ham and gravy amid a sea of churchgoing obese elderly. Oxygen tanks and walkers outnumbered high chairs at least 3 to 1.
No chance a business model like that is sustainable in today's world.
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Look yonder. The pendulum of life, pushed to the right by the self serving, has reached it's maximum point away from equilibrium.
Mo Nature deems a return to equilibrium. That's correct, your day in the sun is waning. Enjoy
The "what goes around comes around" theory is not a part of the public school curriculum.
Yet every one past the age of thirty faces this reality.
Free market idealists beg to differ. Unbridled personal wealth, they claim, inspires the masses. One day all will be wealthy.
Last edited by limitles; 08-22-2025 at 03:51 PM.
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and that is why it's called the present"
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Actually I believe this rebrand was more ideological than an 11th-hour change to reverse declining business.
The CEO is known to be far left, and like that woman at Bud Light who believed the brand needed to be more woke in order to bring in young consumers, this chick also probably thought something similar.
In both of these cases, the person making the change actually believed in the woke ideology behind it -- they weren't just reacting to what they believed were market forces.
What's bothering conservatives here is that the man with the barrel has no offensive or racial connotations. This is the worst of all the woke changes, because at least with the others, some mental gymnastics could be utilized to claim the logos were offensive by today's standards. But an older white dude leaning on a barrel? Why eliminate that?
The message seems to be if your logo depicts someone who is white from a pre-20th-century era, it's somehow racist and needs to be removed. Dumb.
This post made me look into the allegations posted above, as I had been aware of none of them.
Here are my conclusions, based upon a minimal amount of online research:
Discrimination: Hard to tell. There were lawsuits alleging discrimination against customers and employees, but it's hard to know the truth of these situations, as a fairly high percentage of "discrimination" lawsuits nowadays are frivolous. There's a thin line between customer discrimination and shitty customers who happen to be minorities. There's a thin line between employee discrimination and shitty employees who hapen to be minorities. Absent of egregious and obvious discrimination, I tend to assume these claims are either mostly or completely false.
Minimum wage violations: Cracker Barrel appears to be guilty, though it's not as bad as it sounds. They're alleged to be paying "tipped wages" (which are sub-minimum wage) for tipped employees performing untipped jobs. For example, let's say a waiter clocks in at 6am to help prepare the restaurant for a 7am opening, then works from 7am-3pm serving customers and getting tipped. The law states that the waiter would have to be paid at least minimum wage from 6am-7am, and at least the "tipped minimum wage" from the 7am-3pm part, provided tips make up the difference. Employees allege that Cracker Barrel just looks at the entire shift, and pays the employee the "tipped minimum wage" as long as the tips bring the average hourly to at least minimum wage. If true, this is illegal, but it's not as bad as directly violating minimum wage laws and just paying less because they felt like it. Cracker Barrel apparently tried to get away with shenanigans by stretching the definition of the tipped minimum wage law, but now are getting sued for it. Shitty, but not outside the realm of the type of stuff corporations pull all the time.
In general, I hate the "tipped minimum wage" laws, because it essentially causes customers to tip the ownership of the restaurant without realizing it. If I knew my tip was simply a substitute for wages (and that the wages would be paid anyway in absence of my tip), I wouldn't tip at all. Unfortunately, that's probably the case in lower-end diners where I occasionally eat, but there's no way as a customer to tell. They really should change that law, and force all employees to be paid minimum wage, with tips being on top of that.
Anyway, my assessment is that Cracker Barrel isn't a good place to work, and the corporation is probably greedy and shitty.
At the same time, I still believe this logo change was mostly virtue signaling by a woke CEO who resented her own customer base, and presumably wanted to start attracting people like herself who might see any logo with an old time white guy as racist.
By the way, the term "woke right" is not really used to describe right wingers who get upset over things like logo changes. It's meant to describe right wingers who take on typically left talking points in order to press some belief or agenda. A great example is the Hamas/Israel situation, where many on the far right are claiming that Israel defending themselves is wrong because of the humanitarian issues it creates in Gaza, and that Israel is engaging in a form of ethnic discrimination. Indeed, these are left-sounding talking points, yet some on the right are taking them on because it allows them to stoke hatred of Jews. Those on the right like myself are tired of this fake humanitarian concern from those who never expressed it before, thus we derisively refer to these phonies as the "woke right".
This was a awful take. Usually I like your takes but this seems like some TDS is going through your veins. I go to Cracker Barrel I dunno like once every three months. I generally notice an equal amount of black people as I do white people. Yes, most are fat but they are also end of life as well, so who cares. I mean if you are 77, overweight and eating french toast and bacon you already beat the odds in life, so why not.
I go to Crackel Barrel ever so frequently, I get a some eggs and grits, whatever. The real reason I go is its the only place that carries Razzles, I chew them up and chuck the chewed gum out the window on the highway. Whatever, think your take is too strong.
If they'd only changed the name to "white cracker" barrel when they changed the logo, everything would have been fine. I like Cracker Barrel because it's one of the few places in the west you can get grits.
On the flip side Target is getting backlash from black groups for cutting back on DEI.
POKER FAG ALERT! FOR BLOW JOBS SEE SLOPPY JOE, SONATINE AND BCR.
I think Target is spot on on dropping DEI and the other liberal crap. I question why the CEO had to step down recently. All Target needs to do is sell things at a competitive price. I hate Walmart, so hope Target beats them in anyway.
CEO needs fired, she said people loved the new woke and politically correct "new logo" and ultimately it was her decision... i don't think so... so now a reversal from Cracker Barrel, she cost the company and stock holders millions of millions of $$ in valuation... when are these people gonna learn..?? it really does prove it is a woke mind virus if they haven't learned yet...
https://finance.yahoo.com/news/crack...160813894.html
Cracker Barrel's controversial redesign made its way to the president's desk, and now the company says its reverting to its old logo.
“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘old timer’ will remain,” the company said in a statement.
On Tuesday, shares of the restaurant operator rose more than 6% after President Trump called on the company to change its logo back following a redesign it unveiled last week, which sent shares tumbling amid broad customer backlash.
"Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before," Trump said in a post on Truth Social Tuesday morning.
"They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again."
After the company announced it decided to return to its old logo on Monday evening, its stock jumped again in after-hours trading, gaining more than 5%.
Cracker Barrel stock fell more than 14% last week after the company announced the fifth evolution of its logo to a more minimalist look, removing the image of Uncle Herschel.
On Monday evening, Cracker Barrel wrote in an Instagram post that it "could've done a better job sharing who we are and who we'll always be."
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