Jeremy Boreing cannot ruin the Daily Wire anymore, from this point forward.
He was the co-CEO of Daily Wire along with.... no, not the guy you're picturing. The second CEO was a man named Caleb Robinson, who now is sole CEO of the company. I'll get to Caleb shortly, and explain why you probably haven't heard of him.
But Jeremy Boering is out. Sort of. At least he's not CEO anymore, and his power at Daily Wire is probably limited going forward.
I'll start from the beginning...
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Boreing, 46, hails from Texas, and had a lifelong dream to be a famous Hollywood producer and actor. He was especially obsessed with "The Pendragon Cycle" books, and always dreamed of turning it into either a series of movies or television episodes.
Unfortunately, Boreing never made it in Hollywood. In 2007, he co-wrote a film called "Spiral", which made $3000 in the US (that's not a typo), despite starring Amber Tamblyn.
Had it not been for Ben Shapiro, Boreing would be just another middle-aged, failed Hollywood wannabe, and you wouldn't know his name. He luckily struck up a friendship with Shapiro, whose profile was rapidly growing in conservative circles in the early 2010s. Shapiro was the talent, writing intelligent political columns and possessing strong debating and reasoning skills, and was ascending in profile on social media. Boreing took on the role of the business guy, whose (probably weak) Hollywood connections could help bring them mainstream.
Together they got funding for the now-defunct website TruthRevolt in 2013, which had some middling success. In 2015, Boering and Shapiro decided to go a different direction, and started Daily Wire.
But a third person was involved. The aforementioned Caleb Robinson was introduced to Ben and Jeremy by an associate of Dennis Praeger's. Robinson, at the time, worked for Faris Wilks, a politically conservative fracking billionaire. Robinson was able to talk Wilks into giving the three of them $4.7 million to start Daily Wire, and away they went.
Since then, Daily Wire has largely had a blank check to fund its various projects, as Wilks enjoyed their work and felt it was important. For awhile, he didn't care if they made money -- only that Daily Wire put out quality material and advanced a social agenda with which he agreed.
Still, the Daily Wire was a business and meant to be profitable. Mostly through Robinson as a go-between, Boreing pitched Wilks the idea that Daily Wire would one day become a dominant media force. It would eventually rise to be much more than Ben Shapiro and other conservative talking heads on YouTube. It would usher in a new conservative era in Hollywood, putting out both quality theatrical movies with a conservative slant, and excellent children's programming which would knock increasingly woke Disney off its perch.
This never made a lot of sense to me, as it's quite hard to come into Hollywood as an outsider and produce top quality films/TV, which could compete with the films and shows of today. Hollywood has had over a century to hone its craft. It's a lot tougher than it looks.
Indeed, aside from the Matt Walsh documentaries, which were funny, intelligent, and well put together, the non-YouTube content from Daily Wire has been terrible. They had a western starring Gina Carano (remember her?) which bombed and made less than $1000 at the box office. They released a trans-themed comedy called "Lady Ballers", which could have been hilarious (failed male athletes starting a women's basketball team, taking advantage of a loophole allowing trans athletes), but the humor was lame and cringe. Their conservative kids network "Bentkey" was a complete fail, and nobody was interested in it.
They even had a terrible animated series called "Mr. Birchum", again possessing a theme with potential (a boorish, conservative woodshop teacher clashing with the fanatical liberal students, teachers, and administrators), but suffering from poor writing and stilted voice acting. Surprisingly, Adam Carolla created it and played the title role. I'd have thought a naturally funny guy like Carolla would have seen how awful this was, and demanded a rewrite. This was based upon Carolla's Birchum character he used to do on the radio in the '90s and '00s. Anyway, it bombed and has 3.5 stars out of 10 on IMDB. Even the trailer was awful, and I'm a guy who would appreciate a good animated comedy lampooning the libs. I had zero interest to watch it.
Jeremy was able to finally get his Pendragon Cycle series bankrolled by Wilks, and also was working on Daily Wire's own version of Snow White.
Unfortunately, the company was hemorrhaging money. The above entertainment projects, aside from Walsh's, were bringing in just about zero return, yet cost substantial money to make. They were handing out large contracts to their YouTube talent, which came to include outsiders Jordan Peterson, Candace Owens, and almost Steven Crowder. Jeremy, Ben, and Caleb were all paying themselves quite well. The revenue streams were mostly through YouTube and sponsors on those shows, with some coming from Walsh's documentaries, and some from a few other sources. But the company was not profitable, and did not appear to be turning around financially. It seemed to be getting worse.
Things came to a head in 2024 and 2025, involving the high profile departures of Candace Owens and Brett Cooper.
Owens' departure was more understandable. She was blatantly anti-Israel to the point of being anti-Semitic, and clearly she could no longer co-exist with Shapiro. Boreing was stupid to bring Owens on board in the first place (as I noted when she was hired), but her removal was inevitable after the 10/7 Hamas attacks, and her subsequent anti-Israel obsession. This caused a backlash, and Daily Wire lost a lot of cred with its conservative fanbase, as Owens was still popular with many of them.
However, this was a storm they felt they could weather. Owens mainly appealed to the alt-right -- a demographic that Daily Wire was never aiming to please. Many people in the mainstream right -- myself included -- did not care for her, so Daily Wire's main demographic was mostly okay with it. It did result in a lot of vitriol online against Daily Wire -- something you don't want when you're trying to become a dominant conservative giant in the space -- but it seemed like something they could move past.
It was Brett Cooper's December 2024 departure which sealed Boering's fate. Unlike Owens, Cooper was not a divisive or controversial figure. She did not speak out against Israel. She did not do or say anything to turn off any segment of the Daily Wire audience. She was a young, peppy, cheery girl whose views were mainstream conservative, and ran a popular YouTube show entitled "The Comments Section". Cooper was underpaid, as she signed with Daily Wire when she was basically a nobody, and was locked into an unfavorable contract. Steven Crowder even made reference to Cooper's contract during his early 2023 feud with Daily Wire.
When Cooper left, and when it became clear that Boreing was the cause of her departure, many fans turned on Daily Wire and Boreing himself. The fact that Daily Wire attempted to replace Cooper with her former best friend, on the same channel, made people even angrier. "The Comments Section" now gets about 10% of the views it did with Cooper, while Cooper herself has approximately the same audience she once had on Daily Wire, on a brand new channel. Ouch.
But more importantly, this put the largest stake in the heart of Daily Wire. They mostly weathered the Crowder storm of early 2023, and came out on top. They were somewhat able to recover from Candace Owens' firing in early 2024. But Cooper leaving was the final straw for many fans. Many were done with Daily Wire, and many were sick of Boreing.
In fact, people were getting sick of Boreing in general. He was increasingly visible on Daily Wire, despite having no show and no real fan base of his own. He called himself "god-king", which he claimed was a self-effacing joke, but his obvious arrogance and condescension told another story. He came off smarmy and untrustworthy. In short Boering seemed like a jerk with clear psychological issues, whereas Ben Shapiro came off as a nice, down-to-earth, non-threatening, nerdy Jewish guy.
At the same time, Cooper's departure meant the end of the Snow White movie (which she had been slated to star in), and possibly the end of the Pendragon series, where she had a major role.
Finally, things came to an end for Boering. Mostly.
Read on...
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Originally Posted by Dan Druff
