Looks like it's a 4-day "academy" where people are basically spending $1k/day (and you have to buy all 4 days) to have some kind of intense NLH course taught by Berkey and his fellow coaches.

I'm surprised that there is still enough demand for such a thing, since we are almost 15 years removed from the main poker boom, but I guess there are enough dudes who want to improve their poker game who otherwise are successful at their careers.

Berkey's definitely been good at monetizing Solve For Why. The dude does work pretty hard, though, I'll give him that. He does that Only Friends show like 5 days per week, and seems to put a substantial amount of effort into each one. That's on top of whatever coaching stuff and actual poker play he's doing.